(RED) marks ten years fighting AIDS; Recognizes private sector partners which have contributed $350 million to the Global Fund to fight AIDS, Tuberculosis and Malaria

DAVOS, Switzerland, At the World Economic Forum in Davos, Switzerland, (RED) - the AIDS organization founded by Bono and Bobby Shriver - this week marks ten years since its 2006 inception at the same location. Founded to create a sustainable flow of private sector money for the Global Fund to Fight AIDS, Tuberculosis and Malaria, and heat around the AIDS issue, (RED)'s partners, special events and many extraordinary collaborators have generated $350 million for the AIDS fight since 2006. To mark the anniversary and doubling (RED)'s impact, The Bill & Melinda Gates Foundation announced that it will match every dollar generated by (RED) for the Global Fund in 2016, up to $50 million.

With UNAIDS data showing that mother-to-child transmission of HIV could be effectively ended as early as 2020, America Movil, Apple, Bank of America, Belvedere, GAP, SAP, Starbucks and The Coca-Cola Company have renewed their partnerships with (RED) in support of reaching this goal, with NetJets, Salesforce and Tradeshift also announcing new partnerships with (RED) to fight AIDS.

As the world reaches a critical point in the fight, the impact of (RED) partner money has never been clearer. The $350 million raised by (RED) has impacted the lives of 60 million people with prevention, treatment, counseling, HIV testing and care services. Life-saving ARV medication now costs as little as 30 cents a day in sub-Saharan Africa; it not only saves the lives of mothers living with HIV, but also prevents transmission of the virus to their unborn babies. By getting the medicine to those who need it most, an AIDS-Free Generation can become a reality in as few as five years.

"The $350 million (RED) has raised is important -- particularly to the people who are alive because of it -- but (RED) isn't just about cold cash, it's about political heat," said Bono, cofounder of (RED). "When Bobby Shriver and I started (RED), people said we were mad. We were mad, we were outraged that where you lived would decide whether you lived - and that's exactly what was happening with the AIDS crisis. But this isn't a last decade fight, it's the next decade where we really need to show up and see this off. I'm really touched that in this next year what we raise will be matched by the Gates Foundation. Let's make sure we get to $100 million."

"Over the past decade, (RED) has enrolled millions of people and dozens of brands in the global fight against AIDS," said Bill Gates, co-chair of the Bill & Melinda Gates Foundation. "Today's match will provide the Global Fund with up to $100 million to help save 60,000 lives, prevent 2.3 million new infections and generate more than $2 billion in economic gains for developing countries. That's an amazing return on investment."

"We owe a debt of gratitude to all the companies, the creative collaborators and the activists who step-up to fight AIDS with (RED). From founding (RED) partners such as Apple, which has generated more than $110 million for the AIDS fight, to new partners including Salesforce and Tradeshift who are helping innovate the fight, they lead by example and show the world what is being achieved when the private and public sectors work in tandem to fight this preventable, treatable disease. With 15 million people now on ARVs - up from 700,000 in 2002 - the progress is tangible, but the fight is not over. Until the scourge of AIDS becomes history, (RED) will continue to keep the disease on the agenda and deliver the money needed to finish the fight," said Deborah Dugan, CEO, (RED).

About (RED)

(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS. (RED) partners with the world's most iconic brands that contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Bank of America, Beats by Dr. Dre, Belvedere, Claro, The Coca-Cola Company, Gap, NetJets, Salesforce, SAP, Starbucks, Supercell, Telcel, and Tradeshift. (RED) Special Edition partners include: aden+anais, Alessi, ALEX AND ANI, Fatboy USA, Fresh, FreshDirect, Girl Skateboards, Gretsch, HEAD, Jonathan Adler, Le Creuset, Live Nation Entertainment, Moleskine, Mophie, Square, Uber and Wolfnoir.

To date, (RED) has generated $350 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground - no overhead is taken. Global Fund grants that (RED) supports have impacted more than 60 million people with prevention, treatment, counseling, HIV testing and care services.

(RED) is a division of The ONE Campaign. Learn more at www.red.org

About the Global Fund to fight AIDS, Tuberculosis and Malaria

The Global Fund is a 21st-century partnership organization designed to accelerate the end of AIDS, tuberculosis and malaria as epidemics.

Founded in 2002, the Global Fund is a partnership between governments, civil society, the private sector and people affected by the diseases. The Global Fund raises and invests nearly US$4 billion a year to support programs run by local experts in countries and communities most in need.

PRESS CONTACT:

Huw Davies

212.784.5944

huw.davies@red.org

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SOURCE (RED)