Salesforce Announces Multi-Year Partnership with (RED), Supporting The Global Fund to Fight AIDS

SAN FRANCISCO and DAVOS, Switzerland, Salesforce (NYSE: CRM), the Customer Success Platform and world's #1 CRM company, today announced a partnership with (RED) and a $5 million commitment to The Global Fund to fight AIDS. This commitment is in addition to the $1 million Salesforce pledged to The Global Fund last year in conjunction with the U2 iNNOCENCE + eXPERIENCE Tour. In alignment with Salesforce's 1-1-1 model of integrated corporate philanthropy, the company is committing funding, employee time and technology resources to accelerate the goal of fighting AIDS.

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"Salesforce is proud to apply our resources to help (RED) and The Global Fund accelerate the end of the AIDS epidemic," said Lynn Vojvodich, EVP and CMO, Salesforce.

"We're delighted to see Salesforce partner with (RED) to bring both money and technology to the AIDS fight, and to announce it during the World Economic Forum where (RED) turns 10 this year. Salesforce's commitment further underlines the important role that the private sector plays in beating this preventable, treatable disease which has killed more than 34 million people to date," said Deborah Dugan, CEO, (RED).

"Salesforce's multi-million dollar commitment to fighting AIDS in partnership with (RED) will serve people affected by the disease, expand opportunity and help advance social justice," said Mark Dybul, Executive Director, The Global Fund.

At the World Economic Forum (WEF) in Davos, Switzerland, (RED) will join Salesforce as it brings together world leaders to discuss how the public and private sectors can work together to solve complex issues such as global health, climate change and poverty.

As part of this multi-year partnership, (RED) and Salesforce will jointly participate in major events, such as Dreamforce 2016, the world's largest software conference, and World AIDS Day. Since its founding in 2006, (RED) has generated $350 million for The Global Fund, impacting the lives of 60 million people in sub-Saharan Africa with prevention, treatment, counseling, HIV testing and care services.

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About (RED)�

(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS. (RED) partners with the world's most iconic brands that contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Starbucks, The Coca-Cola Company, Bank of America, Beats by Dr. Dre, Belvedere, Claro, SAP, Supercell, Telcel and Live Nation Entertainment. (RED) Special Edition partners include: aden+anais, Alessi, Fatboy USA, FreshDirect, Girl Skateboards, Gretsch, HEAD, Jonathan Adler, Moleskine, Mophie and Square.

To date, (RED) has generated more than $350 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground - no overhead is taken. Global Fund grants that (RED) supports have impacted more than 60 million people with prevention, treatment, counseling, HIV testing and care services.

(RED) is a division of The ONE Campaign. Learn more at

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About is based on a simple idea: leverage Salesforce's technology, people and resources to improve communities around the world. We call this integrated philanthropic approach the 1-1-1 model. Since 1999, Salesforce technology has powered more than 27,000 nonprofit and education institutions; we've provided more than $100 million in grants; and our employees have logged more than 1.1 million volunteer hours throughout the world. For more information on, please visit

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