TCL Big-Eye Crystal Washing Machine Wins 2015 iF Design Award

SHENZHEN, China, March 23, 2015 / PRNewswire — TCL’s Big-Eye Crystal washing machine won the 2015 iF Design Award, a prize recognized across the industry as the “Design Oscar,” conferred by Germany’s oldest industrial design organization – iF Industrie Forum Design. The TCL Big-eye Crystal’s aesthetic user-centric design that focuses on the pragmatic use combined with the latest smart functionality was highly recognized by the iF Design Award jury. The award-winning washing machine will be displayed at the iF design exhibition held in Hamburg’s HafenCity in October 2015.

TCL%20Big Eye%20Crystal%20washing%20machine TCL Big Eye Crystal Washing Machine Wins 2015 iF Design Award

TCL Big-Eye Crystal washing machine.

Photo – http://photos.prnewswire.com/prnh/20150320/183668

As part of TCL’s “Smart Home” strategy, the TCL Big-Eye Crystal is a smart WIFI-enabled roller washing machine. By combining a 3D sensor, auto-speed measurement, triangulation technology, and an intelligent processing chip, the TCL Big-Eye Crystal allows for intelligent real-time washing, remote control and monitoring of washing data, as well as energy-saving washing management. Two patented technologies revolutionize the washing process: a redesigned cylinder featuring an interior-convex honeycomb crystal inner cylinder, and a new process for the delivery of the detergent and water featuring indirect detergent foam delivery and waterfall-washing process. These paved the way for the design of a smart washing machine that delivers a new experience in terms of the washing and the post-wash handling of garments.

The identically-rounded corners and the slightly-curved surface as well as the top gold-cut cambered surface and ellipsoid shape give the washing machine its unique character and distinctive air of elegance while expressing the innovation in TCL’s manufacturing technology. In addition, the extra-large 490mm window coupled with the oversize door and inner cylinder allow users to clearly observe what is going on in the machine during each step of the wash cycle.

The award-winning TCL Big-Eye Crystal was jointly created by the White Household Appliance Division of the TCL Home Appliance Industry Group, part of the world’s leading consumer electronics manufacturer TCL Corporation, and designaffairs, a leading design firm based in Germany. To support the development of the TCL Big-Eye Crystal, the manufacturer and the design firm created a world-class research and development center for furthering their collaboration in research, marketing, and product strategy, as well as in industrial and interactive design, to ensure compliance with German design and precision standards.

The TCL Home Appliance Industry Group’s White Household Appliance Division has been handling the sales and servicing of TCL-branded refrigerators, washing machines, and freezers for 16 years and has grown into China’s most promising major home appliances manufacturer, with departments dedicated to product development, marketing, and sales. According to TCL Corporation’s general brand consultant Yuki Wei, the TCL Big-Eye Crystal washing machine fully embodies the message behind the Group’s slogan “The Creative Life” – creating a better life for users by innovating technological products.

Marta Chen
+86-0755-33313868
chenxuejun@tcl.com